The armpit fetish – or maschalagnia - has only recently crossed over into mainstream consciousness via popular media. Armpit fetishists experience a powerful sexual attraction to underarms. This fetish works in two major forms or, in some cases, both simultaneously. Some fetishists are aroused by the appearance of armpits– either shaved or hairy - as a voyeuristic stand-in for the female genitalia that they enjoy in photographs or by close observation of other people raising their naked arms in public places. Other fetishists are attracted to the distinctive odour associated with armpits. This odour is the most intense that the human body can produce and fetishists achieve stimulation and arousal from it even without skin to skin contact. Activities associated with this variation can include licking and/or sniffing armpits either hairy or shaved, sweaty or washed. An outcome of the fetish can be the practise of armpit sex which makes the equivalence of the under-arm area and the vagina quite clear.